My Archives: November 2004
Monday, November 22, 2004
Posted by CKL @ 10:36 AM PST
|Jakob Nielsen sees the future:|
"Narrowcasting and one-to-one media are what the Web is all about: providing exactly what individual users want in each individual moment. Narrowcasting is also what makes search marketing so effective. Rather than blast uniform messages randomly, a search ad is seen only by people actively looking for the exact thing being sold. Traditional mass media will diminish in importance: TV networks, for example, are irrelevant when you're picking shows from a menu."
This is already true in my household: because of TiVo, DeeAnn doesn't know and doesn't care which network broadcasts a particular show. As far as she's concerned, Desperate Housewives and Gilmore Girls could be on the same channel. It doesn't matter. Television's distribution model is broken, and TiVo fixes it for us.
Back to Jakob:
"In the physical world, you win by being big ... In the virtual world, you win by being good ... but human behavior and social institutions are slow to change."
And never underestimate the power of FUD.
Thursday, November 18, 2004
Posted by CKL @ 08:56 AM PST
I'm in the upcoming production of The Secret Garden at Hillbarn Theatre in Foster City. Not only do I harmonize and hoof it, I also have the first spoken line in the show!
The Secret Garden is an enchanting musical, based on the classic novel by Frances Hodgson Burnett. With a Tony-award-winning book, a beautiful set, and a great score, this show promises to delight audiences of all ages.
The Secret Garden opens this Friday, November 19th, and runs through Sunday, December 19th. Performances are Thursday through Sunday. (NB: I will not be performing on Sat 11/27 or Sun 11/28.) You can purchase tickets online (unreliable) or call the box office at (650) 349-6411 between 11am and 2pm.
P.S. You can also get discounted ($13) tickets for the 11/20 or 12/11 performances!
UPDATE 11/26: We got a glowing review from Keith Kreitman in the San Mateo County Times, who calls the show "a moving theatrical experience."
Wednesday, November 10, 2004
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