The WeatherPixie

CKL's HotSheet

What Non-Aardvarks are Pondering

Get Firefox

[Previous entry: "Hello, Goodbye"] [Main Index] [Next entry: "good news and bad news"]

03/09/2004 Archived Entry: "It's only TV, but I love it"
Posted by CKL @ 09:30 AM PST


DISH Network sincerely regrets that all MTV, BET, Comedy Central, Nickelodeon and VH1 programming is currently unavailable. Viacom owned CBS stations are also unavailable at this time.

These channels and CBS stations, owned by Viacom, have proposed excessive rate increases which we feel are unreasonable. Viacom is demanding rate increases nearly 4 times the rate of inflation for various cable channels, amounting to hundreds of millions of dollars in fees that would increase the cost of our services to you...

The only channel I really care about here is Comedy Central, but I'll take this opportunity to say again: the current TV distribution model stinks. I don't care whether I get the signal by antenna, cable, satellite, or pack mule, and I don't want to pay for "programming packages" which are 90% uninteresting to me. I don't care whether Angel is on The WB or TNT, or whether Project Greenlight is on HBO or Bravo-- I just want to be able to watch the shows I want to watch. I'm even willing to pay for them. Is that too much to ask?


On the bright side, there's a slim chance that TiVo might help the Nielsen ratings actually (gasp!) reflect reality:

Nielsen Media Research plans to include people who watch programs on TiVo, Replay and other digital video recorders beginning in April of next year, the company said in a letter to clients on Wednesday...
And ghod knows they need all the help they can get:
If Nielsen Media Research employed spies to observe the television viewing habits of those it surveyed, it might come up with far different ratings results than it currently produces, a study by Ball State University's Center for Media Design indicates. Researchers there first conducted phone surveys with one random group of 401 persons; then asked another group of 359 to keep diaries; a third group of 101 individuals was observed "or shadowed" by the researchers. Phone survey participants told researchers that they watched television an average of two hours per day. Diarists logged 4 hours and 38 minutes a day, but those who were actually followed watched an average of 5 hours and 19 minutes per day...
I'm still not sure how anybody can watch more than five-- five!-- freakin hours of TV a day, but whatever.

The bad news is, not everyone loves TiVo:

Advertisers are not enthusiastic about plans by Nielsen Media Research to include households using TiVo and other digital video recorders in their ratings results ... ad buyers want Nielsen to provide information about whether viewers are skipping commercials when they watch their recorded shows. Kate Lynch, senior vice president-global research director at Starcom Worldwide, said that including the DVR information in Nielsen's ratings would serve only to boost the numbers of already top-rated "shows that we know people aren't watching our ads on." She said that her company's own research indicates that TiVo users skip commercials 54 percent of the time.
Oh, boo hoo. New technology is making your old business model obsolete. Wah! You can go sit in the corner and have a cry with the horse-whip makers, or you can start thinking about new and better ways to advertise. And hurry up, because we ain't gonna wait.

Replies: 1 Comment

Posted by @ 00/00/ 00:00 PST

Powered By Greymatter

CKL's HotSheet Copyright © 1997-2005 by Curtis C. Chen. All Rights Reserved.
Additional content copyright © 2005 by Loren A. Cheng