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10/30/2003 Archived Entry: "Denial ain't just a river in Egypt"
Posted by CKL @ 10:20 AM PST
From the Wall Street Journal, by way of IMDB:
Nielsen Insists Its Numbers Are CorrectI just saw Presidential hopeful Howard Dean speak at Google this morning, and he said something similar about the current administration: that when the facts don't fit their theory, they choose to disregard fact so they won't have to change the theory. I think all politicians do this to some extent, but nowhere near as bad as Hollywood types. Check and balances, people! Checks and balances!
Responding to complaints by network executives about data showing a huge drop in 18-34-year-old viewers, Nielsen Research said Tuesday that after rechecking its data, it had concluded that the demographic group, much prized by advertisers, is watching 8-12 percent fewer primetime programs than a year ago. Instead, Nielsen said, younger viewers are now watching more cable, DVDs, playing video games, and surfing the Internet. The latest ratings flap involving the networks and Nielsen is by no means the first. In an interview with today's (Wednesday) Wall Street Journal, Nielsen spokesman Jack Loftus remarked: "When ratings are up, it's the programs. When they're down, it's Nielsen."
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