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10/07/2003 Archived Entry: "the future of television"
Posted by CKL @ 05:28 PM PST

"TiVo and personal video recorders dramatically failed to rock anyone's world when they originally launched in the UK. Consumers just couldn't see the benefits for their 10 a month subscription. But in homes with Personal video recorders (or PVRs), around 70 percent of viewing is time-shifted: PVRs will mean we are able to finally break free of the 50 year long tyranny of the TV schedule...

"[I predict that] PVRs will become mass market in the next 5 years and make a profound impact on programming. It will mean advert skipping, lower channel/brand awareness and less ability to hammock audiences from one programme to another."

-- Ashley Highfield, Director of BBC New Media & Technology

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