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09/29/2003 Archived Entry: "Duh"
Posted by CKL @ 10:55 AM PST

I love usability guru Jakob Nielsen for his bluntness, if nothing else. People often accuse him of merely restating the obvious, which is arguably what he does in his most recent Alertbox column:

"The human brain's capacity doesn't change from one year to the next, so the insights from studying human behavior have a very long shelf life."

In his defense, I say that knowing something obvious is not the same as understanding it. Everyone knows that human brains aren't evolving annually, as stated above, but how many people really pay attention to that fact? So many people are focused on the latest fad or fashion that they forget the basics. There are reasons for everything. Sometime I wish I could make everyone sit still and watch several back-to-back episodes of Connections.

If it ain't broke, put down the power tools and back away slowly.

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